Pharmacy Market BUZZ

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Listen Now: The Cardinal Health™ Counter Talk™ Podcast | Episode 16 – LIVE at RBC – Market Trend Impacting the Front of Your Store


The Cardinal Health™ Counter Talk™ Podcast with Pharmacy Podcast Network is for independent pharmacists to learn about the state of the industry, innovative services and solutions, and the future of pharmacy. Subscribe to our monthly podcast for conversations with pharmacists, Cardinal Health leaders and industry experts sharing best practices, discussing industry trends and showcasing Cardinal Health™ Products and Services.


You can subscribe to the Cardinal Health™ Counter Talk™ Podcast on Spotify, Apple Podcasts and wherever you listen to your favorite podcasts.


Learn about the host

Jason Callori is a senior advisor, Marketing Operations, and host of the Cardinal Health™ Counter Talk™ Podcast. Jason has worked at Cardinal Health since 2014 and has used his passion to connect with pharmacists for the annual Cardinal Health Retail Business Conference. He started his career back in 1999 with Kinray Inc., a pharmaceutical wholesaler in the state of New York. He was hired to create the company’s first website which blossomed into a 22-year career in marketing to independent pharmacists. While working at Kinray, he learned about challenges the pharmacists, the patients, and how important independent pharmacies are to healthcare. Jason’s passion for the independent pharmacy filters into everything he does. 


Episode 16 – LIVE at RBC – Market Trend Impacting the Front of Your Store

Listen Now: Apple Podcasts | Spotify


In 2023, 16% of shoppers in independent drugstores contribute to two-thirds of the store’s dollar sales.


Nielsen representatives Hilary Hainsworth Smith, Associate Director, U.S. Retail Analytics Group, and Jaquelyn Flam who oversees their U.S. Retail Division for drug, beauty and over-the-counter (OTC) services, spoke with our Cardinal Health Consumer Health Division representatives, Jason Dulgar at our annual Cardinal Health Retail Business Conference (RBC), about today’s independent drug store shopper, i.e., their shopping behaviors, their demographic, the types of products they choose, and the critical distinction between a “light shopper” vs. “large shopper.”


In this podcast, Hilary and Jaquelyn address how these shopping factors and behaviors impact independent drug retailers. They start with an analysis at a macro level to help independent drug retailers understand the market trends that are impacting pharmacy shoppers. They also address “who” that shopper is in independent drug retail today, how it’s changed over recent years, and the macro trends impacting these shoppers.


As they bring us to the conclusion of sharing their vast and helpful insights, they address how independent drug retailers can also operationalize these insights. It’s a podcast not to miss.



Learn about the guests

Jacqueline Flam: 

With over 20 years of progressive experience in the beauty industry on the manufacturer side, Jacqueline has grown and led marketing and sales operations for leading global health and wellness companies through innovative marketing, creative, strategic partnerships, distribution, and product strategies. In her current role as SVP Beauty, Drug & OTC Retail for NielsenIQ, Jacqueline is responsible for consultative partnering with retailers to support their business objectives via market intelligence leveraging NielsenIQ's robust product offering. Prior to joining NielsenIQ, Jacqueline was the Chief Marketing Officer for a French pharmaceutical company where she was responsible for US management of 4 leading beauty brands including driving marketing strategies and leading partnerships with national beauty specialty and drugstore chains, online retailers, independent pharmacies, professional dermatologists, and salons/spas


Hilary Hainsworth Smith: 

Hilary Hainsworth Smith is an Associate Director at NielsenIQ, where she supports over 90 retail clients with pricing, promotion, assortment, and supply chain analytics. She has worked in retail and CPG analytics for over 15 years, with progressive experience supporting brands like Clorox, Chobani, Lancôme, and Stone Brewing, as well as retailers like Macy’s and Petco, with sales, pricing, assortment, and financial analytics and planning. Hilary joined the NielsenIQ team 3 years ago, and has been thrilled to work alongside Cardinal Health team as they practically scale their analytics capabilities for the independent drug operator.


Jason Dulgar

Jason Dulgar currently leads the Category Planning & Analytics team within Consumer Health. Jason brings more than 20 years of retail expertise. Jason has led various teams in Pricing, Strategic Planning, Merchandising, Sourcing, Analytics, Inventory Planning, and Financial Planning.


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