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Bovinine Tonic (ca. 1897): A vintage "patent medicine" trading card from the Victorian era.


Bovinine Tonic

...Bovinine Tonic. The true elixir of life. The great tonic and restorative fluid food. For over-worked and insufficiently nourished people. Overtaxed professional and laboring men. Exhausted mothers. Sickly and feeble infants and children. Old age is rendered comfortable and enjoyable by its daily use. Prescribed by physicians all over the union. The J.P. Bush MFG Co., Chicago & New York...

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Promotional trading cards of all types were popular during the Victorian era (soap, tonics, sewing machines, shirts, hats, etc.), and patent medicines were no exception. People would collect and trade these trading cards. Manufactures of patent medicines would design and print these cards, then provide them as promotional giveaways to the drug stores that carried their patent medicines. Many cards have survived and the artwork in many cases is magnificent. 

As a complimentary service, RXinsider provides FREE, high-resolution downloads of many vintage pharmacy ads and imagery. Simply complete the form on the following webpage, and you will be presented with a download button to download the files for printing and framing in a .zip file.