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Google Research Shows Ethical Shopping is on the Rise

Google Research Shows Ethical Shopping is on the Rise


At Micro Merchant Systems, we support our pharmacies who are busy giving the COVID-19 vaccine to their local community and want to help in every way we can.

Did you know Pointy from Google is Free for all PrimePOS™ point of sale system customers?

What is Pointy from Google?

Pointy from Google helps shoppers find OTC products they need in your physical pharmacy. Pointy connects to PrimePOS™ and automatically adds your in-store inventory to your Business Profile and a Pointy Page for your pharmacy.

Google Research

Searches on Google for “ethical brands” are on the rise. Google research saw a 300% spike globally in ethical shopping. Customers are increasingly supporting local businesses and making informed decisions based on their awareness of ethical business practices. 2020 was a turbulent year for everyone, with many people reconsidering what was essential to them.

In the second video of our retail trends series in partnership with Pointy from Google, we’re looking at the rise in popularity of ethical shopping. Find out more information about what that might mean for your pharmacy in this video:

We’d like to thank Pointy for teaming up with us for this short video series. Pointy from Google is a free app available to PrimePOS™ retailers that helps attract nearby shoppers to your store by displaying your products on Google.


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POS / Point of Sale Systems Pharmacy Management Systems, Workflow